Sales are different today. Prospecting a customer is complicated with new forms of medium. Customers are more active and each customer has their own style of listening to mediums. Kids today don’t watch TV. Grandparents still read the paper. Adults rarely read the paper and watch TV. What is the dynamic link between all generations? You are looking at it. The internet is a universal medium and has the special power of profiling. If you want to market a female college graduate that is 45 year old and still lives with their parents, you can. Would you like to know how?