Why do we CRM?

Has anyone really raised the question, “why do I need a CRM system?”. In the auto industry a salesperson strictly sells cars. Mangers use CRM to track sales peoples activity. In a smaller dealership there is no CRM or managers. So why should larger dealerships?

It’s very simple, managers are not hiring the right salespeople. In a small town, a sales person knows everything about everyone naturally. With that kind of connection, the road to the sale comes very easy.

This is an instance where technology falls short. No CRM can ever compete with a small town salesperson. Solution: www.recruitthewinners.com