Digital Dealer 9Posted: October 14, 2010
Boy Vegas is fun. Could you imagine selling cars via social networking here? This place is alive with lights and wifi. My phone battery almost melted this week. It is a good thing I had my iPads to back me up.
I found much of the information repetitious to DD8. I saw a toned down sales pitch, but still much of the same sales pitch. I understand that in order to produce a great show you need money. Michael Roscoe, and his team, has created such an awesome following and a better show. Round tables are still key to the entire meeting. Off site round tables with karaoke and booze is best. FirstLookSolutions.com should provide booze at the Round tables next year. Again, thank you.
Piecing it all this together is difficult. Let us say you bought everything! Even from the Big Three DMS guys. After a 90 trial, who would you keep? That is where you should spend your money. Custom Web Designers are the greatest. They keep your site fresh, and it is created by talent. Canned sites are floppy and stale. Custom designers are also best because they can add your widgets (bells and whistles). Hire good people and you will get good results. Hire a corporation, and get corporation results.
Video Video Video. Auto Trader was re-tweeted the most saying “You Need Video.” But how? Video to me is a lot like blogging. I watch YouTube to laugh during my lunch hour. http://www.RappingHamsters.com is brilliant. I was shocked and amazed by the creativity. My wife and I love Swagger Wagon, and I can recite it. It is supposed to be fun. So make it fun. Don’t buy a flip camera! Buy a top of the line cellphone. The best cellphone can Text, Tweet, Blog, Facebook, YouTube and Call people using a High End SmartPhone. HD2, EVO, iP4 are my top picks.
Best Presentations: Tim Jennings, Josh Muller and ADP’s very own Jessica and Paula’s Rendition of “Don’t Stop Believing.” You two should remake “We are ADP.”
Make sure you check the #dd9 and Friend/Like/Follow everyone you meet. Who cares about their email address? Have a Safe Trip Home everyone.